Book Digital Marketing Foundations, Wiley (2023)
One of the hottest knowledge spaces right now is digital marketing and it’s enabling a lot of careers and fueling business growth like we’ve never seen before. But most books that teach to platforms or tips and tricks go out of date right away. So we set out to write an authoritative guide that equips people with just enough digital marketing to run a business, guide a team, or as a foundation for a digital marketing career.
As a bonus, the book is written to industry standards to prepare you for the first level of OMCP exams, the OMCA.
Inside, you’ll learn about the eight core disciplines of digital marketing, so you can add significant value to the campaigns you create and manage, even if certification isn’t your goal. You’ll learn the essential components of:
- SEO
- Content Marketing
- Social Media Marketing
- Digital Advertising (including PPC)
- Mobile Marketing
- Email Marketing
- Conversion Rate Optimization
- Digital Analytics
- Digital Marketing Strategy
With Digital Marketing Fundamentals, you can learn the essentials for digital marketing and prepare for your industry certification.
Availability:
Paperback (448 pages) Amazon, Target, Barnes & Noble, Chegg, Hooked, BAM!, Bookshop.org, ebay (really? ebay?), in Korean, BuscaLIBRE
eBook Edition: The Kindle edition is available as of March 15, 2023
Audio Edition: Wiley has told us an audiobook edition is ‘in the works.’ We’ll update this page when available. If you’d like to get an email when it is available, sign up above.
About the Authors
Greg Jarboe is the President and co-founder of SEO-PR, an award-winning digital marketing agency, as well as the author of YouTube and Video Marketing, an instructor at Rutgers University and the New Media Academy, and a VIP contributor at Search Engine Journal.
Matt Bailey, founder of SiteLogic, is one of the most in-demand digital marketing instructors in the world. His curriculum is used at Microsoft, HP, LinkedIn, Nationwide, Orange, Duke University, and hundreds of institutions. He currently serves as Director of Education for New Media Academy.
Michael Stebbins, co-founder and CEO of OMCP, and former CEO of Market Motive, is changing the way the world learns and measures digital marketing skills. Michael advises marketing teams and educators on digital marketing skill requirements and best practices through his consultancy, Growing Twice.
Cindy Krum is the Founder & CEO of MobileMoxie (previously Rank-Mobile). She is considered a thought-leader in mobile SEO and ASO marketing and has been bringing fresh and creative ideas to consulting clients and digital marketing stages around the world, regularly speaking at national and international trade events. Cindy’s leadership helped MobileMoxie launch the first mobile-focused SEO toolset to help SEO’s see what actual mobile search results & pages look like from anywhere and to provide insights about the impact of Mobile-First Indexing on search results.
Brad Geddes is one of the first Google Advertising Professionals and Microsoft adExcellence members. He was the first advanced AdWords Seminar Leader and works directly with Google to conduct AdWords seminars. Brad is a Search Engine Land columnist, moderator for Webmaster World, and has written about internet marketing for more than a decade.
Kim Krause Berg, CPACC, is the Accessibility Design Lead for Bread Financial in the Digital Strategy and Experience Department and previous owner of Creative Vision Web Consulting, LLC. Kim’s experience spans over 27 years and includes accessibility, UX, conversions optimization, information architecture, web and mobile design, user testing, software application functional and usability testing and SEO.
Avinash Kaushik is the author of the leading web analytics and research blog Occam’s Razor. He is the former Digital Marketing Evangelist for Google and Chief Education Officer at Market Motive Inc. He is the author of the best selling book Web Analytics: An Hour A Day (http://webanalyticshour.com). He is also a frequent speaker at key industry conferences around the globe and at leading American universities.