Conversion begins with a great list. Together, we'll establish how to build and segment your lists.
We'll establish how to build content that delights your prospects and customers, and set up the measurement systems to prove it.
Compliance with email regulations can be complex. We'll ensure you know what the rules are and will check that you remain in compliance.
Trigger messaging based on prospect behavior. Together, we'll map your implementation and technology for your budget and goals.
Who knows email marketing?
Why does Michael offer email campaign help and marketing automation consulting? Because he loves seeing campaigns work well for others too!
Together, we'll audit your existing technical systems, data sources , and schemas. With the audit findings, we'll map how existing systems or new tech can improve campaigns. Marketo, Hubspot, Pardot, Salesforce, Eloqua, Adobe... your choice.
Querying customers for the most influential phrases, we'll walk through the creation of a Persuasion Bank; full of headlines, topics, and supporting content that persuades prospects. Using this and systems information, we'll map out each funnel and trigger points.
We'll work alongside the creative types to ensure funnel triggers, compliance, data sync, and delivery systems are implemented and running smoothly.
Using KPIs mapped to business goals, we'll implement AB testing, and tune campaigns for better performance. When the persuasion bank is running low, we'll ensure you're able to fill it again.
Michael at GrowingTwice affirmed what we were doing right in our email campaigns, then gave our team a clear path to higher conversion and compliance. It’s rare to find digital marketing depth, technical know-how, and seasoned business experience in one agency. GrowingTwice shares all three. –Jamie Opalchuk, CEO, HostPapa, Small Business Web Hosting
