Email Marketing & Marketing Automation

Send timely, relevant, and wanted content to persuade prospects to become happy, lifelong customers.
List building and Management

Conversion begins with a great list. Together, we'll establish how to build and segment your lists.

Persuasion & Conversion

We'll establish how to build content that delights your prospects and customers, and set up the measurement systems to prove it.

Legal Compliance

Compliance with email regulations can be complex. We'll ensure you know what the rules are and will check that you remain in compliance.

Marketing Automation

Trigger messaging based on prospect behavior. Together, we'll map your implementation and technology for your budget and goals.


Who knows email marketing?

Michael Stebbins has taught email marketing at leading search and marketing conferences since 2004,

implemented marketing automation inside of multiple growing companies,

authored the standard best practices for email marketing for the industry,

and Michael Stebbins was issued one of the first issued patents for marketing automation and lead scoring.

Why does Michael offer email campaign help and marketing automation consulting? Because he loves seeing campaigns work well for others too!

Let's Do This!

Email Marketing Automation Process

Systems Planning

Together, we'll audit your existing technical systems, data sources , and schemas. With the audit findings, we'll map how existing systems or new tech can improve campaigns. Marketo, Hubspot, Pardot, Salesforce, Eloqua, Adobe... your choice.

Campaign Planning

Querying customers for the most influential phrases, we'll walk through the creation of a Persuasion Bank; full of headlines, topics, and supporting content that persuades prospects. Using this and systems information, we'll map out each funnel and trigger points.

Campaign Implementation

We'll work alongside the creative types to ensure funnel triggers, compliance, data sync, and delivery systems are implemented and running smoothly.

Improve Performance

Using KPIs mapped to business goals, we'll implement AB testing, and tune campaigns for better performance. When the persuasion bank is running low, we'll ensure you're able to fill it again.


Michael at GrowingTwice affirmed what we were doing right in our email campaigns, then gave our team a clear path to higher conversion and compliance. It’s rare to find digital marketing depth, technical know-how, and seasoned business experience in one agency. GrowingTwice shares all three. –Jamie Opalchuk, CEO, HostPapa, Small Business Web Hosting

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